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Too many times, we have encountered the difficulty of generating viable IT business leads in today's increasingly competitive business market. But still, IT lead generation is a fact of life for many IT and technology-based firms. We all know that this is a business necessity. The more B2B leads that you are able to generate, the more customers will come in. And the more customers you have, the higher your sales and revenue figures. Who would not want that? That is why it is necessary to get people skilled in generating IT leads. But what kind of skills is needed here? Simply put, you need marketers knowledgeable in both sales and technical details.

My parents finally called later, and the depth of my brain function left was to watch the "Tooth Fairy", with my youngest son. It was nice, just to mindlessly stare at TV, not being responsible for anything. Whew, glad it is over. Amen!



And then along comes someone else. Amazon, and their attractive EC2 services. I discovered EC2 late one night while surfing the internet. We spoke. And I was so enamored that I wrote about them in a blog on this very website only a few weeks ago. EC2 seemed like an easy and affordable way for a small company to take their business into the cloud. "No more in-house servers." I reported. "No more on site support utah. No more Windows headaches. 100% access all the time. From anywhere." Admittedly, I was smitten.

Hands-on tech support I.T service is expensive to provide long term. Hint: Dell, HP and eMachine are investing millions in low-cost "over the phone" help desk support. They are not hiring as many "boots on the ground" technicians as before. This means that when you do get a problem that requires a little hands-on work, you go on a long waiting list.

Push back to buyers and tell them that you can accept their proposition but all you can offer to them in return is "exposure to value" not the value itself. It's Managed I.T support uttah like a restaurant. If you can pay, you get food. If you can't pay, you can get the smell of food. Simple really.

Why does the current state of tech support so often leave something to be desired? Answering this question won't really change anything, but it might make you feel slightly better if you understand the dynamic involved. The one-word answer is: Money.

I was so fascinated with their service that I took the annual subscription of the company, which includes support for Microsoft software. Now, I fell totally relieved as I can access their support via the remote Internet connection from anywhere. I don't need to go to any repair shop or call any technicians and keep waiting for my turn. Besides, I don't need to worry about my peripherals such as printers and scanners as these too are covered under the same subscription.